Social Media

Achieving Immense Social Media Success

4314365065_f64a614b9d_zI recently read an article by Bruce Kasanoff, a contributor to Forbes.com about how to achieve immense social media success.

In his article, Kasanoff states that the one big mistake that we all make is taking part in the race to have the most followers on Twitter, and indeed on all the social networks that we use.

Kasanoff uses the example of if you had to meet all your followers in person:

“If you have 10,000 followers, imagine a concert hall filled with them. Now what? Do you have 90 minutes of great material to drive the crowd wild? I think not. Do you have the time to have personal, meaningful conversations with every visitor? That would take about 30 minutes times 10,000 followers, or nearly two years’ worth of eight-hour days.”

This by any means is a daunting prospect, and leads me to the secret, which is actually common sense. Focus on attracting a small number of followers that you actually want to interact with. At my time of writing I have 1523 followers on Twitter. This is fab- but how many of these do I actually interact with? Probably less than 10%.

I’m definitely going to try out Kasanoff’s advice, and hopefully, we can engage in stimulating and worthwhile discussion on the things that we’re really passionate about!

FYI- my Twitter handle is @lauraemilyd

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Twitter

Technological Multitasking: TV and Tweeting

If I’m watching the latest episode of my favourite television show or catching up with programmes I’ve recorded, the likelihood is that my iPad or iPhone will be close by.

It seems as if I am not alone, as research by Ericsson highlights that 75% of individuals multitask by using mobile devices whilst watching TV.

Recent events such as this year’s SuperBowl identified over 24.9 million tweets about the game, and the season finale of Pretty Little Liars recorded a record-breaking 1.5 million event-related tweets were sent during its broadcast.

Pretty Little Liars is an interesting case in point. It is branded as ‘must-see’ TV, with its viewers not just falling into the tween market. I admit I watch the show, and I’ve waited this long to find out who ‘A’ is, so it makes sense to continue!

In an age where you can watch television on catch-up, or go on a NetFlix binge, Pretty Little Liars offers the chance to participate in live water cooler talk- especially as Twitter explodes through the #PLL hashtag. Viewers don’t want to wait for catch-up and they are watching live whilst tweeting as they want to share their thoughts as every development happens.

This approach is supported by the show’s network, ABC Family, and every week it hosts live Twitter Q&As with members of the cast and crew. These are heavily branded and promoted events, and this approach naturally helps ratings- both on television and on social media. In its most recent season finale, the show amassed roughly 1.454 million tweets (a 43 share) by nearly 411, 000 unique contributors- peaking at a rate of 37,000 tweets per minute.

Pretty Little Liars hooks viewers with good writing that provides many questions (and seldom answers!) and it owes much to its strong and dedicated fan base. The show provides murder, intrigue, peril and people being buried alive- everything that appeals to a young audience.

This trend is certain to continue, with networks relying heavily on social media networks to promote their new offerings. It will be interesting to see if the season premiere of Pretty Little Liars can top its success on social media- but I’ll leave that reporting for another post.

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